NOWY STYL

2018

NOWY STYL

Audit company features | Strategic Marketing | Design Concept for Nowy Styl.ua
2018
Series: office furniture
Customer:
Developers:
Valerii Sukhytskyi
Valerii Sukhytskyi
Founder
Elvira Chemerys
Elvira Chemerys
Designer

Features

The format of the company:
Production of office chairs, furniture armchairs for staff and offices.
  • The number of employees is about 3,500 people.
  • Area of ​​more than 60,000 m / sq.
  • Production of metal elements and frames.
  • Production of elements of armchairs made of wood.
  • Production of particleboard and MDF products.
  • Production of upholstered furniture and special products.
  • Production of plastic components for chairs and armchairs.
  • Production of mechanisms for chairs and armchairs.
  • PPU production.
  • Fabric manufacture for chairs and armchairs.
  • Steel furniture pipe production.
  • Storage facilities.
  • B2B and B2G Sales, E-commerce, Export.

Description

Project participants:
The team of SV & Partners of 2 people for 1.5 months:
  • conducted a study of the company's capabilities;
  • put forward a working hypothesis, using strategic marketing tools;
  • conducted a comprehensive analysis of the market and competitive products;
  • created a design concept for a new furniture series.

Project mission :

1

Creation of a concept of a fundamentally new product for e-commerce sales channels and company retail on the Ukrainian market of the CIS countries, Asia, and the Middle East.

2

Conclusion of Nowy Styl.ua to a new customer range and consumer markets.

3

Diversification and optimization of the company’s existing product portfolio.

Project objectives:

1

Opportunity audit and pre-project analysis.

  • Audit of production capabilities and processes;
  • Creation of a working hypothesis of a product;
  • Offline survey of external and internal business units of a potential target audience.

2

Strategic marketing.

  • Studying the target local market and potential export market;
  • The study of the competitive environment in the product, categories, sales channels;
  • Selection of target benchmarks;
  • The concept of pricing policy and the calculation of the planned cost of the product;
  • Preparation of TOR for the creation of a new product;
  • Preparation of a plan for changes in business processes and organizational structure in connection with the launch of a new product.

3

Design concept series of furniture.

  • Creation of a design concept for a series of new products, taking into account the research and recommendations;
  • Budgeting for design, construction, prototyping, content creation, marketing tools.