Audit company features | Strategic Marketing | Design Concept for Nowy Styl.ua
The format of the company:
Production of office chairs, furniture armchairs for staff and offices.
- The number of employees is about 3,500 people.
- Area of more than 60,000 m / sq.
- Production of metal elements and frames.
- Production of elements of armchairs made of wood.
- Production of particleboard and MDF products.
- Production of upholstered furniture and special products.
- Production of plastic components for chairs and armchairs.
- Production of mechanisms for chairs and armchairs.
- PPU production.
- Fabric manufacture for chairs and armchairs.
- Steel furniture pipe production.
- Storage facilities.
- B2B and B2G Sales, E-commerce, Export.
The team of SV & Partners of 2 people for 1.5 months:
- conducted a study of the company's capabilities;
- put forward a working hypothesis, using strategic marketing tools;
- conducted a comprehensive analysis of the market and competitive products;
- created a design concept for a new furniture series.
Project mission :
Creation of a concept of a fundamentally new product for e-commerce sales channels and company retail on the Ukrainian market of the CIS countries, Asia, and the Middle East.
Conclusion of Nowy Styl.ua to a new customer range and consumer markets.
Diversification and optimization of the company’s existing product portfolio.
Opportunity audit and pre-project analysis.
- Audit of production capabilities and processes;
- Creation of a working hypothesis of a product;
- Offline survey of external and internal business units of a potential target audience.
- Studying the target local market and potential export market;
- The study of the competitive environment in the product, categories, sales channels;
- Selection of target benchmarks;
- The concept of pricing policy and the calculation of the planned cost of the product;
- Preparation of TOR for the creation of a new product;
- Preparation of a plan for changes in business processes and organizational structure in connection with the launch of a new product.
Design concept series of furniture.
- Creation of a design concept for a series of new products, taking into account the research and recommendations;
- Budgeting for design, construction, prototyping, content creation, marketing tools.