VEMA KIDS

2020

VEMA KIDS

Audit company features | Strategic Marketing | Design Concept for Vema Kids
2020
Series: Furniture for home and office
Customer:
Developers:
Valerii Sukhytskyi
Valerii Sukhytskyi
Founder
Elvira Chemerys
Elvira Chemerys
Designer

Features

The format of the company.
Production of inclusive products and special furniture for educational institutions.
  • The number of employees is about 280 people.
  • Area of ​​more than 7000 m / sq.
  • Production of metal elements and frames.
  • Production of products from furniture panels.
  • Production of products from particleboard and MDF.
  • Production of upholstered furniture and special products.
  • Production of electronic devices and LED devices.
  • Production of children's educational games.
  • Storage facilities.
  • Sales department B2B and B2G, E-commerce

Description

Project participants:
SV & Partners team of 4 people in 3 months:
  • conducted a study of the company's capabilities;
  • put forward a working hypothesis using tools of strategic marketing and marketing 4.0;
  • conducted a comprehensive analysis of the market and competitive products;
  • created a design concept for a new series of furniture.

Project mission:

1

Creation of a concept of a fundamentally new product for e-commerce sales channels and company retail in the markets of Ukraine, EU countries and the USA.

2

Introducing VEMA KIDS into a new customer line and consumer markets.

3

Diversification of the company’s product portfolio .

Project Objectives:

1

Opportunity audit and pre-project analysis.

  • Audit of production capabilities and processes.
  • Creating a product working hypothesis
  • Online survey of the target audience
  • Online survey of company employees.
  • Offline survey of business units of a potential target audience.

2

Strategic Marketing and Marketing 4.0.

  • Studying the target local market and potential export market.
  • The study of the competitive environment in the product, categories, sales channels.
  • Selection of target benchmarks.
  • The concept of pricing policy and the calculation of the planned cost of the product.
  • Preparation of TOR for the creation of a new product.
  • Preparation of a plan for changes in business processes and organizational structure in connection with the launch of a new product.
  • SWOT analysis of a new product for products and categories of potential competitors.
  • Creating the key benefits of the new product, taking into account the doctrine of marketing 4.0.

3

Design concept series of furniture.

  • Creation of a design concept for a series of new products based on research and recommendations.
  • Budgeting for design, construction, prototyping, content creation, marketing tools.